A history of the convergence of ethnography, cultural studies and digital media

Book review: A history of the convergence of ethnography, cultural studies and digital medi

Review of The Everest Effect: Nature, Culture, Ideology by Elizabeth Mazzolini

Book review of The Everest Effect: Nature, Culture, Ideology. Elizabeth Mazzolini. Tuscaloosa: The University of Alabama Press, 2015. 183 pages. ISBN 9780817318932. Reviewed by Jolynna Sinanan

Visualising Facebook

Since the growth of social media, human communication has become much more visual. This book presents a scholarly analysis of the images people post on a regular basis to Facebook. By including hundreds of examples, readers can see for themselves the differences between postings from a village north of London, and those from a small town in Trinidad. Why do women respond so differently to becoming a mother in England from the way they do in Trinidad? How are values such as carnival and suburbia expressed visually? Based on an examination of over 20,000 images, the authors argue that phenomena such as selfies and memes must be analysed in their local context. The book aims to highlight the importance of visual images today in patrolling and controlling the moral values of populations, and explores the changing role of photography from that of recording and representation, to that of communication, where an image not only documents an experience but also enhances it, making the moment itself more exciting

Visual generational genres

Chapter 7 considers the role of generational literacies and etiquettes around visual genres. For example in our study, younger participants tended to take and share more pictures, while older participants tended to take less but comment more on their children’s images. Here, generational understandings of co-present gift giving rituals can be found

Personal visual collecting and self-cataloguing

Chapter 6 analyzes the growing role of the visual in social media practices in terms of tensions between sharing, impression management and self-cataloging

Friendly social surveillance

Chapter 3 seeks to frame Digital Kinship in terms of debates around the effects of media especially in terms of emotion, intimacy and surveillance. Bringing discussions around emotion and media by scholars, along with debates around social surveillance, mobility and transnationalism, this chapter considers the ways that different forms of mobility (chosen and enforced) are recalibrating familial ties

How the World Changed Social Media

How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.published_or_final_versio